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Ad Spend Waste Calculator
Most Meta and Google Ads accounts leak budget through broken tracking, poor attribution, and unoptimized targeting. Estimate what that's costing you.
Industry studies commonly cite 15–30% of paid ad budgets lost to tracking gaps, attribution errors, and poorly targeted audiences. Adjust the slider to match your situation.
Want the exact number for your account? A 20-minute audit will tell you precisely where the leaks are.
Book a free audit →Why ad accounts leak budget
Key takeaways
- Broken or missing conversion tracking — pixels that fire incorrectly or server-side tracking that was never set up after iOS 14.5 and cookie deprecation changes.
- No CRM connection — campaigns get optimized for platform-reported clicks and leads, not which leads actually turned into revenue.
- Audience overlap and stale targeting — budget split across audiences competing with each other, or targeting that hasn't been refreshed as the account matures.
This is exactly what Meta & Google Ads Marketing is built to fix — tracking and CRM attribution set up correctly first, then campaigns optimized against real revenue.
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- Meta & Google Ads Marketing
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